To survive an incident, organizations need more than a successful communication strategy – they need an incident communication plan. This book helps organizations to take control and start planning their response immediately.
An incident is often provoked and inflamed by the media, and inept incident communications will only make things worse. Packed with case studies, this practical guide shows how it is possible to overcome and actually prosper in the full glare of the media.
Communication Strategies demonstrates how to implement and deploy a thorough incident media strategy. Based on BS 25999-1, the British Standard for business continuity management, this invaluable book covers diverse elements including:
* The importance of call cascades
* How to run successful press conferences
* How to set up and run an incident press room
This book would help communications teams in medium/large companies; risk managers; business continuity managers; and PR professionals.
Contents of Communication Strategies include:
* Introduction
* Types of incidents
* Determining the contents of your plan
* Press gang
* Strategy layout
* How the strategy migrates to a plan
* Press conferences
* Holding statements, press releases and templates
* Coping with the press pack
* Media monitoring
* Call takers
* Information, fact sheets and general know-how
* Post-incident evaluation
* Testing the plan
* Communication plan checklist
* References
Voted 'Book of the Month' by Quality World, the magazine of the Chartered Quality Institute (CQI)
"...provides a wealth of practical guidance to help prevent a stressful situation unravelling through poor information management in an unguarded moment."
Buy the book here
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