Happy New Year

The Lizard would like to take this opportunity to wish everyone a Happy New Year.

There’s an interesting article in the Economist about the PR industry (The rise of the image men) where it comes from and where it’s going. You can find it here: http://www.economist.com/node/17722733

One of the points the writer makes is that the mainstream media, the traditional gatekeepers of news, are becoming less important. So is the worth of the advertising slots they sell, and therefore so are the sort of paid-for, hard-sell campaigns that the (m)ad men and marketers deal in.

Meanwhile social networking, with its cacophony of bloggers, Facebookers and tweeters, is becoming more influential. For the public this can be confusing as they are often deafened by a barrage of conflicting views. The slick operators of the dark arts of PR see this as a new opportunity as only they (according to them) and not sales and marketing understand and can manipulate the brave new world of social media.