At Crisis Solutions we've been talking about catastrophic corporate decisions, but what are the worst?
This is what we came up with:
· Decca Records signing The Tremeloes rather than some hairy bunch from Liverpool called The Beatles?
· Coca-Cola changing its magic formula and rebranding itself as New Coke?
· IBM allowing Bill Gates to retain the rights to that unimportant aspect of computers – their software?
All are worthy of being inducted into the Corporate Catastrophe Hall of Fame, but what do you think? Any better ideas?
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